Although the Fox Bet brand is unlikely to receive much exposure on National Football League (NFL) broadcasts in the near future, The Stars Group (TSG) will continue to integrate its “Fox Sports Super 6” free-to-play game into league broadcasts, Fox Bet CEO Robin Chhabra told GamblingCompliance.
The result of arguably the most significant partnership between a sports-betting operator and a media company to date, Fox Bet launched in New Jersey and Pennsylvania earlier this month, and has market access in a host of other states through partnerships with Penn National Gaming and Eldorado Resorts, among others.
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