With the launch of its "Changing for the Bettor" campaign and a clear willingness to make its voice heard in the halls of power, GVC is working to stay on the vanguard of regulatory change, explains Martin Lycka, its director of regulatory affairs.
GVC’s prominent new commitment to responsible gambling incorporates seven separate pillars and has been launched to reduce gambling-related harm, but should also help lubricate the company’s interactions with the various legislators and regulators that make up its long list of global stakeholders.
As part of this programme, GVC has renewed an agreement with Harvard Medical School, begun by subsidiary Bwin before it was acquired.
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