Finland's National Institute for Health and Welfare (THL) is calling for restrictions on gambling advertisements and marketing similar to those on alcohol and tobacco.
Any restrictions would zero in on Veikkaus, the country's gambling, lottery and horse race betting monopoly.
Veikkaus' ad slogans are "at odds with public health communications", said THL senior research scientist Jani Selin. "Veikkaus' marketing sends very different messages than about the dangers of gambling. They should be consistent with the way that other harmful products are marketed."
Finland banned cigarette advertising in 1976. Hard liquor advertising was banned years ago, with radio and TV advertising of drinks with more than 1.2 percent alcohol limited to post-10pm.
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