FanDuel Tests Illinois Sports-Betting Branding Law

  • Launch of FanDuel Par-A-Dice Sportsbook tests Illinois branding restrictions
  • Move comes as rule to allow co-branding awaits legislature’s approval
  • Governor’s move to allow remote registration creates competitive market

Fifteen months after the Senate sponsor of a bill legalizing sports betting testified that co-branding would not be permitted for online sportsbooks, FanDuel has launched the first test of Illinois’ branding restrictions.

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