Danish Gambling Ad Agreement Thwarted By Competition Authority

The Danish Competition Authority blocked a Danish trade group's plans to forge an agreement with television companies to reduce the number of gambling commercials, the trade group's chief executive said.

The Danish Online Gambling Association (DOGA) has been forced to abandon a planned media agreement to reduce the volume of gambling commercials due to competition concerns, said its CEO, Morten Ronde.

The agreement would have been part of its current voluntary code to protect children and vulnerable people, which complements executive orders from the Danish tax ministry. 

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