Watford Football Club has announced that its main shirt sponsor for the upcoming 2019-20 Premier League season will be a cryptocurrency-based online casino and sportsbook that is currently unavailable in the UK.
Curacao-licensed Sportsbook.io, which was founded in 2016 as part of the Coingaming Group, will appear on the front of Watford shirts for the next three years.
Spencer Field, global strategy and partnerships director of Watford FC, said the deal was the largest in the club’s history and that the operator “matches our ethos by looking to disrupt the betting industry”.
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