Croatian Lottery Plots Step-By-Step Recovery

  • Each full week since late March has seen a 10 percent rebound in sales
  • With state revenues under pressure, hopes are for government assistance
  • Lottery bosses expect hygiene fears will alter player behaviour

With its products sold mostly in land-based outlets, the Croatian lottery's revenues have been barely half their usual levels during the coronavirus lockdown, but operator Hrvatska Lutrija is counting on tactical marketing and hygiene measures in its re-opened stores to nurture a comeback.

Worst hit has been sports betting, which has seen 80 percent of its sales halted by the drought of professional sport fixtures worldwide.

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