Brazil Betting Law Sparks Sponsorship Rush

Online betting companies are lining up to fill a sponsorship void by associating their brands with Brazilian football teams in the wake of a landmark sports-betting law passed in December.

Several sponsorship deals have been inked since approval in mid-December of Law 13.756, which will lead to the regulation of both retail and online betting in Brazil for the first time.

Malta-based NetBet fired the first shot in January by signing a shirt sponsorship deal with Série A team Fortaleza.

NetBet has since inked a similar agreement with Vasco da Gama, with Curacao- and Malta-based MarjoSports sponsoring Corinthians and Botafogo and Santos among other teams reported to be in discussions with betting partners.

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