Bookmakers Grapple With 'New Normal' Pandemic World

  • Bookmakers try to figure out 'new normal'
  • Integrity of fringe sports has become key

"Emergency content" like table tennis, the virtual Grand National and kung volleyball got sports betting companies through COVID-19's sports shutdown, and now bookmakers are grappling with what comes next.

When the pandemic shutdown came in mid-March, the first thing Sportradar chief executive Carsten Koerl felt was fear — he was told he was the last person to fly from London as Swiss airports shut down.

As sports shut, he started to calculate cash burn rates and total up personal assets in case he had to support the company he founded.

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