Belgian Law Enacts Near-Total Online Casino Ad Ban

Online casino operators will be all but banned from advertising in Belgium following the publication of a new royal decree, while online sports-betting providers escaped a full whistle-to-whistle sports ban but must instead settle for an 8pm watershed.

A new royal decree published on October 31 has enacted long-mooted restrictions on gambling advertising in Belgium.

The limitations will be most harshly felt by online casino operators and their affiliates, who now may only "promote games of chance … on the website on which the exploitation of such games is authorised or by personalised advertisements".

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