ASA Rebukes Coral For Underage Appeal Of Most Popular Game

The UK's Advertising Standards Authority (ASA) has rebuked Coral for three games the regulator says are of particular appeal to children. However, the games are not exclusive to Coral and are likely to land other operators in regulatory hot water.

“Rainbow Riches”, which is a slots and bingo game supplied by Playtech and Scientific Games, claims to be “UK’s most popular retail slot game”, and is available online through 888games, Virgin Games, Sky Vegas, Pink Casino, Paddy Power, Unibet and a host of other operators.

In a ruling released on Wednesday, the ASA asked that three games — “Rainbow Riches”, “Fishin’ Frenzy” and “Lucky Wizard” — no longer appear in their current forms, and warned Coral against depicting marketing materials that might appeal to children.

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