The ability of a casino to use artificial intelligence (AI) and facial recognition to welcome patrons to a property and welcome them with their favorite cocktail already exists, but operators, regulators and customers are not ready to accept it yet.
“We are in the early days of that technology,” said Dan Cherry, corporate vice president of gaming operations with Penn National Gaming.
Two areas casinos could benefit, according to Cherry, are monitoring table games play and capturing slot play.
Speaking at a conference hosted last week by the University of Nevada, Las Vegas (UNLV) William S. Boyd School of Law, Cherry said the gaming industry has been terrible in terms of “reading our players.”
To continue reading please log in or request a demo to speak to a member of the team.
Request a Trial
Click here to request a trial