African Sportsbooks Without Localisation Bound To Fail, Says Panel

  • No one size fits all for African sportsbooks, say operators
  • Optimised local payment methods proving key for growth
  • Retail presence beneficial to nurture player trust

A fractured regulatory landscape and vast diversity across the African continent require sportsbooks to offer a localised product or players will simply walk away, according to a panel of firms active in the market. 

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