Affiliates Should Not Be Shocked By Rough Treatment, Lawyer Says

Stung after being dumped by a top UK online gambling operator, online gambling “super affiliates” suggested they would welcome regulation or even licensing, and promised to set up a trade association to help clean up their controversial industry.

A panel of larger affiliates complained that Sky Betting & Gaming’s torpedoing of its third-party affiliate programme last week was “very harsh” and hurt some affiliates “in a devastating way”.

Sky had a right to defend its reputation, but its termination was too abrupt and the operator unilaterally ended revenue-sharing agreements over customers that affiliates may have spent years developing, affiliates said.

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