Affiliate Restrictions Will Provoke German M&A, Official Says

  • Sports-betting ads should be OK if operator has licence or application
  • "Casino" affiliates become "slots" or "Vegas" in response to banned term

Correction, 10:45: An earlier version of this story suggested affiliates in Germany were changing their names, rather than operators.

A German ban on revenue-sharing deals will push affiliates out of the market and unleash a wave of mergers and acquisitions, but will not totally kill the industry, an affiliate has predicted.

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