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Affiliate Crackdown Drives Operators Towards Tracking Software

Amid fines for misleading ads and tough new advertising regulations across the gambling industry, operators are increasingly opting for automated solutions to keep control of their often wayward affiliate partners.

With misbehaviour by affiliates now a regular source of fines and sanctions for gambling operators, companies are increasingly looking to third-party or in-house software solutions that enable them to monitor remotely  how marketing partners are using their brands.

Last week, LeoVegas and GVC both signed up to a third-party affiliate tracking tool called Rightlander, which already counts Kindred among its list of clients.

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