Ad Limits Set To Test Italian Affiliates And Operators

Advertising guidelines issued on Friday by the Italian communications watchdog AGCOM will soften some effects of the sweeping advertising ban imposed by the populist Italian government and permit some very limited affiliate marketing.

Overall, the measure remains a very prohibitionist scheme, but there are a number of areas in which some advertising will continue for the industry.

Under the new rules, it will be possible for gaming operators to use indexing services to optimise their position on search engines, as well as to buy advertising spaces online or on TV programming to describe and compare each bookmaker’s odds.

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