Sky Betting & Gaming has said it is ending its affiliate programme because managing the gambling lead generators “presents a significant risk to our business”, a step one online gambling consultant called “brutal”.
The online gambling company, the UK’s fourth largest, said on Monday that it will terminate its programme on October 2, ending all commissions and player referrals.
The “drastic” cost-saving measure is not a surprise, given Sky Bet is owned by leveraged-buyout firm CVC, and its relationship with part-owner Sky Television means the online gambling operator is less reliant than rivals on affiliates as a traffic source, said Tom Galanis, managing director of TAG Media, an affiliate marketing firm.
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