France Market Profile

Recent growth in the French gambling market can best be characterised as uneven, with strong growth in lottery and sports-betting volumes offset by soft trends in online poker, terrestrial casino and horseracing revenue.

After an unspectacular start, the country’s heavily-taxed online gambling sector has been re-energised by a strong upturn in sports wagering since the 2014 football World Cup.

This summer’s Euro 2016 tournament, hosted in France, will be seen as a key opportunity for online sports-betting stakeholders to further accelerate sign-up activity and position themselves for market share gains in months and years to come.

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