Sweden’s licensed online market opened for the first time on January 1, 2019. Interest remains intense, not least because of a stream of regulatory enforcement activity for wayward operators and speculation over who will survive in this highly competitive space.

Advertising also remains a pervasive issue of concern, with the threat of tough legislation hanging over the industry.

See below for GamblingCompliance’s coverage of the early days of Sweden’s new online landscape and analysis of what shape its market will take in the years to come.

Insight & Analysis

Swedish rules limiting bonuses to registration are so distorting the market that problem gamblers googling for ways to sign up for the nationwide self-exclusion system will first see how to dodge the system by joining an illegal gambling website, industry advocates say.

Swedish online gambling licensees should not wait to hear a "code word" or cry for help before they exercise their duty of care for players...

Sweden has punished four further bookmakers, three of them subsidiaries of operator Cherry, for taking bets on matches featuring mostly...

Regulatory Research

This guide explores the gambling payments landscape in Sweden as sculpted by the Gambling Act (2018:1138) and its cross references to the...
Private operators have been allowed to offer online gambling in Sweden for the first time under the legal framework that entered into force...
The Swedish government introduced a new licensing system that opened the gambling market on January 1, 2019. The national regulatory...

Data

Latest quarterly data from Svenska Spel of Sweden. The data released for the operator and the Swedish gaming market as a whole contains the following information: Key indicators, turnover and net...

Latest quarterly data from the Gaming Board of Sweden. The data released for the country contains the following information: Sales turnover and gross gaming revenue by gambling category. There are...