Sweden’s licensed online market opened for the first time on January 1, 2019. Interest remains intense, not least because of a stream of regulatory enforcement activity for wayward operators and speculation over who will survive in this highly competitive space.

Advertising also remains a pervasive issue of concern, with the threat of tough legislation hanging over the industry.

See below for GamblingCompliance’s coverage of the early days of Sweden’s new online landscape and analysis of what shape its market will take in the years to come.

Insight & Analysis

Tightening online gambling regulation and the prospect of an advertising crackdown mean Swedish companies are abandoning licensing applications and planning to leave the market, executives have said.  

The Swedish Gambling Authority has given its licence holders a middling review of their responsible gambling action plans, with a warning...

Major gambling brand Cherry has shut its Swedish online casino with immediate effect, but its sister brands remain in the market.

Regulatory Research

The market opened for online gambling operators on January 1, 2019, subject to local licensing. Licence applications are currently being...
A new licensing system came into effect in Sweden on January 1, 2019. The online gambling market was opened for private operators, whereas...
This guide explores the gambling payments landscape in Sweden as sculpted by the Gambling Act (2018:1138) and its cross references to the...

Data

Latest quarterly data from Svenska Spel of Sweden. The data released for the operator and the Swedish gaming market as a whole contains the following information: Key indicators, turnover and net...

Latest quarterly data from the Gaming Board of Sweden. The data released for the country contains the following information: Sales turnover and gross gaming revenue by gambling category. There are...