Sweden’s licensed online market opened for the first time on January 1, 2019. Interest remains intense, not least because of a stream of regulatory enforcement activity for wayward operators and speculation over who will survive in this highly competitive space.

Advertising also remains a pervasive issue of concern, with the threat of tough legislation hanging over the industry.

See below for GamblingCompliance’s coverage of the early days of Sweden’s new online landscape and analysis of what shape its market will take in the years to come.

Insight & Analysis

Svenska Spel and the Swedish Football Association have heavily criticised betting caps proposed by the Swedish Gambling Authority for not being tough enough on match-fixing.

Svenska Spel led the Swedish online gambling market in the first nine months of 2019, with Kindred Group and horseracing monopoly ATG...

The Swedish Gambling Authority (Spelinspektionen) has proposed banning bets on red and yellow cards, penalty kicks and double faults in...

Regulatory Research

The market opened for online gambling operators on January 1, 2019, subject to local licensing. Licence applications are currently being...
A new licensing system came into effect in Sweden on January 1, 2019. The online gambling market was opened for private operators, whereas...
This guide explores the gambling payments landscape in Sweden as sculpted by the Gambling Act (2018:1138) and its cross references to the...

Data

Latest quarterly data from Svenska Spel of Sweden. The data released for the operator and the Swedish gaming market as a whole contains the following information: Key indicators, turnover and net...

Svenska Spel led the Swedish online gambling market in the first nine months of 2019, with Kindred Group and horseracing monopoly ATG...