Regulating the Advertising of Gambling

Advertising within the UK gambling sector comes with certain regimes that can affect your organisation's marketing campaigns and operations. Organisations need to ensure that they are not misleading or putting at risk vulnerable individuals. Our Regulating the Advertising of Gambling course will outline and provide clarification on the licence requirements to comply with LCCP obligations, and the non-broadcast code (CAP code), the broadcast code (BCAP code) and who can advertise in the UK.

Part of this course will also examine the main aspects of the gambling advertising regulatory regime in Great Britain, including the role of the Advertising Standards Authority (ASA).

By the end of this course you will:

Be familiar with the legal and regulatory background of the gambling industry in Great Britain.

Know the main aspects and details of the UK’s approach to regulating gambling advertisements.

Understand the role and responsibilities of the Advertising Standards Authority.

Know how social media and affiliates advertisements are regulated.

Appreciate the importance of clearly presented terms and conditions.

Know where to go for further information.


30 mintues 


Course Outline

  • Introduction
  • Background 
  • Advertising legislation 
  • Main aspects of gambling advertisements 
  • Social media 
  • Affiliates
  • Conclusion
  • Additional resources 
  • Test your understanding